Management Assignment Example | Topics and Well Written Essays - 250 words - 1

Management - Assignment Example The other stakeholders include Feeding America, the National Network of Food Banks apart from volunteers who give their support for the cause (SPFB, ‘About Us’). Primary beneficiaries of SPFB are the person in need of food which is channeled through other NGOs and churches working towards the benefit of the society. It is evident from the mission and vision of SPFB that is not for profit organization and is primarily Business to Business (B2B) organization as it provides services through other stakeholders, not directly to the needy (SPFB, ‘About Us’). The SPFB implements marketing mix strategy successfully. The 4Ps of marketing mix strategy is strategically employed by the organization where product is their service i.e. providing free food to hungry where the waste food is collected from restaurants, hotels and other places; provides service in 25 county areas of West Texas where food is distributed its division’s i.e. Food Bank Operations and Farm Orchard & GRUB which is further channeled through various NGOs and encourages promotion through various programmes like food drives at school, local communities, and U Can Share (SPFB, ‘Programs & Services’). As most of the programmes are done through volunteering, donations are accepted for providing food voluntarily for which effective pricing strategy is used depending on the number of meals. Similarly, funds are raised through donations through fundraising from different sectors of the society (SPFB,

Managing Global Hospitality Essay Example | Topics and Well Written Essays - 2500 words

Managing Global Hospitality - Essay Example Global hospitality industry is growing at a good pace. The increase in holiday trends is one of the reasons of the growth. People now try to visit to different tourist destinations in their leisure time. Globalization has also contributed towards this trend and people all over the world get to see more and more beautiful destinations on television and internet. But with growth hospitality industry globally is also encountering many issues like regulations, natural disasters, high cost of service and greater competition. This has caused many global giants in the industry to look for new avenues of investment. Background of the Company Shangri-La Hotels and Resorts is one of the largest hotel chains of the world. The company started its operations in 1971from Singapore but currently it has hotels and resorts in around 17 countries all over the world. The company grew in Asia at a very fast pace and right now has a significant market share in Asia. Overall the company has presence in all continents of the world except Africa. Company is also planning to open a new hotel in London in 2012 (Shangri-La Hotels Website, 2011). The company has wonderful customer service and has won many awards for of excellence. The diversity at the Shangri-La Hotels is very well known all over the world (Clark & Chen, 2007). Shangri-La Hotels are high class hotel and are catered towards the rich class and for this reason a high quality of service is maintained. The company is also planning to expand in China, Canada and India in years to come. The brand name of the company is prestigious and known all over the world. The expansion of the company is based upon the innovative practices of the company.